{"product_id":"20th-century-fashion","title":"20th Century Fashion","description":"\u003cdiv class=\"read-more__title\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe Way We Wore\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe story of modern fashion from couture to mass market\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe 20th century saw fashion evolve from an exclusive Parisian salon business catering for the wealthy elite into a global industry employing millions, with new trends whisked into stores before the last model has even left the catwalk.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAlong the way, the signature silhouettes of each era evolved beyond recognition. For women, \u003cstrong\u003eHouse of Worth\u003c\/strong\u003e crinolines gave way to \u003cstrong\u003eVionnet\u003c\/strong\u003e’s bias-cut gowns, \u003cstrong\u003eDior\u003c\/strong\u003e’s New Look to \u003cstrong\u003eQuant\u003c\/strong\u003e’s Chelsea Look, \u003cstrong\u003eHalston\u003c\/strong\u003e’s white suit to \u003cstrong\u003eFrankie B.\u003c\/strong\u003e’s low-rise jeans. In menswear, ready-made suits signaled the demise of bespoke tailoring, long before Hawaiian shirts or skinny jeans entered the game.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cem\u003e20th-Century Fashion\u003c\/em\u003e offers a retrospective of the last hundred years of style via\u003cstrong\u003e 400 fashion advertisements \u003c\/strong\u003efrom the \u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jim-heimann\/\" style=\"color: rgb(0, 0, 0);\"\u003eJim Heimann\u003c\/a\u003e Collection. The \u003cstrong\u003eimages trace not only the changing trends but also the evolution in their marketing and audience\u003c\/strong\u003e, as fashion was adopted into popular culture and the mass market, decade by decade. An in-depth introduction and illustrated timeline detail the style-makers and trendsetters, and how historic events, design houses, retailers, films, magazines, and celebrities shaped the way we dressed—then and now.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\" role=\"heading\" aria-level=\"2\" data-uw-rm-heading=\"level\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe author\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003eAlison A. Nieder\u003c\/strong\u003e has worked in fashion since 1985, in retail, apparel production, and as a fashion business journalist. She is executive editor of \u003cem\u003eCalifornia Apparel News\u003c\/em\u003e, a fashion trade publication covering the West Coast apparel and textile industries.\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\" role=\"heading\" aria-level=\"3\" data-uw-rm-heading=\"level\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThe editor\u003c\/span\u003e\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jim-heimann\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jim-heimann\/\" style=\"color: rgb(0, 0, 0);\"\u003eJim Heimann\u003c\/a\u003e\u003c\/strong\u003e is the Executive Editor for TASCHEN. A cultural anthropologist, historian, and an avid collector, he has authored numerous titles on architecture, pop culture, and the history of Los Angeles and Hollywood, including TASCHEN’s \u003cem\u003eSurfing\u003c\/em\u003e, \u003cem\u003eLos Angeles. Portrait of a City\u003c\/em\u003e, \u003cem\u003eCalifornia Crazy,\u003c\/em\u003e and the \u003cem\u003eAll-American Ads\u003c\/em\u003e series.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\" role=\"heading\" aria-level=\"4\" data-uw-rm-heading=\"level\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003e20th-Century Fashion. 100 Years of Apparel Ads\u003c\/span\u003e\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\" style=\"color: rgb(0, 0, 0);\"\u003eHardcover, \u003cspan data-testid=\"book-details--dimensions\"\u003e14 x 19.5 cm, \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e1.00 kg, \u003c\/span\u003e592 pages\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eISBN 978-3-8365-2279-3\u003c\/span\u003e\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\" style=\"color: rgb(0, 0, 0);\"\u003eEdition: Multilingual (English, French, German)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":52199579648368,"sku":null,"price":490000.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/2679\/1280\/files\/Frame42_21679078-42b3-40cd-ba23-8e4b09a218d1.png?v=1779438874","url":"https:\/\/coverbook.store\/products\/20th-century-fashion","provider":"Cover Books","version":"1.0","type":"link"}