{"product_id":"the-history-of-graphic-design","title":"The History Of Graphic Design (big)","description":"\u003cdiv class=\"read-more__title\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA Visual History of Graphic Design\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eA comprehensive look at hundreds of graphic works\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003e\n\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eHistory is a complex business. Fortunes boom and bust, empires wax and wane, and change—whether social, political, or technological—has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has \u003cstrong\u003edistilled the spirit of each age\u003c\/strong\u003e.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eThis book is an\u003cstrong\u003e in-depth history of graphic design from the end of the 19th century to the ’50s\u003c\/strong\u003e. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized\u003cstrong\u003e chronologically, the volume features over 2,500 seminal designs from all over the world\u003c\/strong\u003e, 71 of which are profiled in detail besides \u003cstrong\u003e61 leaders in the field\u003c\/strong\u003e, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: rgb(0, 0, 0);\"\u003eAuthor \u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jens-mueller\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jens-mueller\/\" style=\"color: rgb(0, 0, 0);\"\u003eJens Müller\u003c\/a\u003e\u003c\/strong\u003e curates the\u003cstrong\u003e standout designs for each year\u003c\/strong\u003e alongside a running sequence of design milestones. Meanw\u003c\/span\u003ehile, in his introductory essay,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eDavid Jury\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003esituates graphic design from its point of origin in early\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eprinting, engraving, and lithography\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto striking creative developments in the 19th century. Each consecutive decade is then prefaced by a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esuccinct overview\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eas well as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003evisual timeline\u003c\/strong\u003e, offering a vivid display of the variety of graphic production in each decade as well as the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eglobal landscape which it at once described and defined\u003c\/strong\u003e.\u003cbr\u003e\u003cbr\u003eAs we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eVolume Two\u003c\/strong\u003e—which spans from the 1960s until today—the tomes offer\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ethe most comprehensive exploration of graphic design to date\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\" role=\"heading\" aria-level=\"2\" data-uw-rm-heading=\"level\"\u003eThe author\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/jens-mueller\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/jens-mueller\/\"\u003eJens Müller\u003c\/a\u003e\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewas born in Koblenz, Germany, in 1982 and studied graphic design. Recipient of numerous national and international design awards, he is a partner of Vista design studio in Düsseldorf and professor of corporate design at the Dortmund University of Applied Sciences and Arts.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\" role=\"heading\" aria-level=\"3\" data-uw-rm-heading=\"level\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cdiv class=\"read-more__biography--text\"\u003e\n\u003cp\u003e\u003cstrong\u003eJulius Wiedemann\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003estudied graphic design and marketing and was an art editor for newspapers and design magazines in Tokyo before joining TASCHEN in 2001. His titles include the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eIllustration Now!\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eRecord Covers\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eseries, as well as the infographics collection and books about advertising and visual culture.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\" role=\"heading\" aria-level=\"4\" data-uw-rm-heading=\"level\"\u003eThe History of Graphic Design. Vol. 1. 1890–1959\u003c\/h5\u003e\n\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e24.6\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e37.2\u003cspan\u003e \u003c\/span\u003ecm, \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e3.96 kg, \u003c\/span\u003e\u003cspan\u003e480 pages\u003c\/span\u003e\u003c\/span\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN\u003cspan\u003e \u003c\/span\u003e978-3-8365-6307-9\u003c\/p\u003e\n\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: Multilingual (English, French, German)\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"TASCHEN","offers":[{"title":"Default Title","offer_id":52199574962544,"sku":null,"price":1450000.0,"currency_code":"IDR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0948\/2679\/1280\/files\/Frame61_bca4035b-5187-4d52-aee9-1d5f5a5efce4.png?v=1779438907","url":"https:\/\/coverbook.store\/products\/the-history-of-graphic-design","provider":"Cover Books","version":"1.0","type":"link"}